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It has both never been easier and harder to put your marketing campaign out there. While the phone in everyone’s pocket offers you a real-time connection to prospective customers, the competition for their dwindling attention is fierce. Marketing at Leeds emphasizes the innovation and creativity demanded in an industry where each new technical development creates questions, problems and opportunities for savvy professionals. 

This program teaches you how to identify customer needs, create products and services that address this demand, and develop communications strategies that resonate with your audience. It includes a strong analytical component, to help you assess campaign success, and an emphasis on entrepreneurship, ensuring you’re confident making rapid pivots to engage effectively. The technologies enabling marketing innovation are continually in flux, so classes challenge you to think critically about the role of new breakthroughs, rather than focusing on existing platforms.  

Marketing is a rewarding career path specifically because of these new kinds of challenges. Whether you choose a consulting or agency route, or seek to work in the marketing department of a large organization, technical acuity, agility and a strategic mindset will be crucial as you advance your career. 

As a marketing student, you can choose one of three focus areas:

    •    Marketing and Communications/Account Management
    •    Digital Marketing and Analytics
    •    Sales and Sales Management

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